Mshel Homes
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Urgent Hiring

CONTENT STRATEGIST

ABUJA (Full-time, On-site)

4

Competitive / Negotiable

We are looking for a wordsmith and story architect to bring our brand to life. The Content Strategist is the bridge between the brand strategy and the audience. You will take the high-level positionin... We are looking for a wordsmith and story architect to bring our brand to life. The Content Strategist is the bridge between the brand strategy and the audience. You will take the high-level positioning defined by the brand team and translate it into a cohesive, year-round content plan. You decide what stories we tell, on which platforms, and in what format to drive engagement and growth. Read More
  1. Content Planning

    Develop and manage the editorial calendar across all channels (blog, social, email, YouTube, etc.).

  2. Campaign Development

    Conceptualize and execute integrated content campaigns that support brand initiatives and product launches.

  3. Audience Journey Mapping

    Create content for every stage of the funnel—from top-of-funnel awareness pieces to bottom-of-funnel conversion assets.

  4. SEO & Growth

    Optimize content for search and distribution; partner with the growth team to ensure content drives traffic and leads.

  5. Voice Consistency

    Act as the gatekeeper for brand voice, editing and approving all copy to ensure it is on-strategy.

  6. Performance Analysis

    Monitor content performance (engagement, shares, time on page) and iterate the strategy based on data.

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