Mshel Homes
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Urgent Hiring

BRAND STRATEGIST

ABUJA (Full-time, On-site)

4

Competitive / Negotiable

We are looking for a strategic thinker to define who we are and why we matter. The Brand Strategist is the architect of our brand identity. You will dig deep into consumer psychology, market trends, a... We are looking for a strategic thinker to define who we are and why we matter. The Brand Strategist is the architect of our brand identity. You will dig deep into consumer psychology, market trends, and competitive landscapes to uncover insights that shape our brand positioning. You are responsible for defining the brand’s long-term vision and ensuring every decision ladder back up to a central strategic truth. Read More
  1. Brand Development

    Define and refine the brand’s mission, vision, values, personality, and tone of voice.

  2. Insight & Research

    Conduct qualitative and quantitative research (surveys, focus groups, interviews) to understand audience needs, behaviors, and perceptions.

  3. Market Positioning

    Analyze the competitive landscape to identify whitespace opportunities and define how we uniquely stand out in the market.

  4. Strategic Framework

    Develop brand architecture frameworks, messaging hierarchies, and value propositions for different audience segments.

  5. Go-to-Market Strategy

    Partner with Product and Marketing teams to develop brand-led strategies for product launches and major campaigns.

  6. Brand Health

    Define KPIs for brand awareness and perception; track brand health over time and recommend strategic pivots when necessary.

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